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Events

NIFT has participated in the following events under the project ,the idea behind the participation was to give marketing thrust to the project and visibility to the products for domestic and international buyers.

Participation in the South Asian Countries Commodity Fair, Held at Bejing from 28 -30 Dec’07

Background
Ministry of Commerce of People’s Republic of China (MOFCOM) organized the South Asian Countries Commodity Fair which was held at Bejing from December 28 – 30, 2007.

MOFCOM made about 100 constructed booths of 9 sq.mtrs each to ITPO on complimentary basis. Department of Commerce, GOI nominated ITPO as the coordinator for organizing India’s participation of the concerned Export Promotion Councils, Government Department as well as other private exhibitors etc.

Objective
The purpose behind organizing this event was to expand imports in China from the South Asian Countries and to reduce Trade deficits. The Ministry of Rural Development, GOI extensively participated in this event. The MORD had taken Ten (10) booths. Nine (09) were state pavilions and one (01) was given to NIFT for the Cluster Development Initiative, under The Swarnjayanti Gram Swarojgar Yojna of Ministry of Rural Development, GOI.

NIFT’s Role in the Participation

NIFT is working in Five clusters in five states of India under the Cluster development Initiative , Swarnjayanti Gram Swarozgar Yogna (SGSY) of Ministry of Rural Development, Govt. of India.
NIFT’s Cluster Development Initiative Project is assisting the SHGs to produce such products which are likely to be exported. The genuine products of SHGs developed under the brand of i.m.a NIFT initiative TM with very good quality, innovation and design were carried for display at this international exhibition. NIFT officials were also accompanied by few of rural artisans who are the beneficiaries of SGSY programme under the cluster development initiative.
NIFT was also responsible for the Management and Visual merchandising of the MORD stalls at the fair.

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The Indian Handicraft and Gift Fair (IHGF), 2007 held from 16th to 19th October'07 at India Expo Centre Mart, Greater NOIDA

Indian Handicraft and Gift Fair (IHGF), 2007 was held from 16th to19th October'07 at India Expo Centre Mart, Greater NOIDA. NIFT Design Studio has participating in the Expo to showcase the products developed under the cluster development initiative SGSY.

Saras Dilli Haat’07

Saras Fair was held at Delhi Hatt from 11th sept 2007 till 24th sept 2007. NIFT Emporium put its stall on 13th sept 2007. Different products of 4 clusters were put on sales and the response was good, products were sold at 50% discount rate, products of Humpy cluster could not be put on sales because Bangalore doesn’t have an SLNA. Later on 2 artisans from Dhar cluster joined the fair on 15th sept 2007, their sales was also good. It was a very good learning experience for the artisans, as they got a good exposure by dealing with different customers and came to know, about the requirement of the market, this will help them in improving their products according to the customers input. Besides artisans it was a good experience for the staff members who participated in the Saras. Products of Delhi Centre were mostly appreciated by the customers because of their utility and reasonable pricing.

NIFT participated in HCL – Global Peace Meet held in Agra on 6th and 7th Dec’06

This provided a good platform to showcase India through our handicrafts and also gave an opportunity to exhibit and sell of the products developed under our brand I.M. It was an exercise carried out to spread awareness about the NIFT initiative to involve about 10000 artisans working across 5 states. NIFT also got engaged in selling and promoting its brand.

IITF- SARAS’06

IITF at Pragati Maidan held from 14th to 27th November. Ministry of Rural Development allocated a stall to NIFT under SARAS.
The India Trade Promotion Organization (ITPO), the premier trade promotion agency of the Government of India- celebrated 26 years of its premier event- "India International Trade Fair".
Ever since its inception in 1980, this mega-event has evolved into Asia's largest show of its kind. It provides a window to the broad spectrum of industrial progress set in the global background.

On this event NIFT facilitated the artisans from our beneficiary list. All clusters were requested to arrange to send 2 -3 artisans to Delhi for the same, with products to sell.

The Saras Stall was inaugurated by our Hon'ble Minister of Rural Development, Dr.Raghuvansh Prasad Singh Ji

IFFTEX'06

IFFTEX'06(Indian Furnishings, Floorings and Textiles Expo) which held on 19th Jan'06 up to 22nd Jan'06.

The IFFTEX'06 is one of the finest exposition and business centers ever to take shape in India . It provides valuable platform for developing and re-enforcing b2b relations. IFFTEX is the largest one to display India 's potential in the global market.

NIFT stall was inaugurated by our Hon'ble Member of Parliament Mr. Ashok Pradhan.

NIFT's Participation

NIFT's exhibited the products developed during artisan/student workshops at five centers under the same project, for creating marketing opportunities for our Rural artisans.

The product swere developed and displayed in the predecided themes for the season Fall-Winter 2006-07. The collection was based on luxurious, fascinating and very kitsch crafts. It explored the diversity in cultures, techniques, materials, fabrics and trimmings in varied styles and forms.

All our centres handling the cluster development initiative program under SGSY project presented value addition on fabrics which was done through quilting, flocking and other aesthetic finishes.

The entire look and appeal of the crafts was young, optimistic and individualistic. The collection was provocative and bizarre. The four trends that were followed in the exhibition are ‘Kitsch', ‘Ecological Draftsmanship', ‘Modern Artistry' and ‘Surreal Landscape.

The Collection got a very good response from the buyers , International buyers were impressed with the contemporisation of the traditional crafts. We received a lot of inquires for the products. All the Consultants have maintained good relationship with the buyers and will start working with them on commercial basis as soon as the capacity building at the grassroot level is accomplished.

Art of Living 25th year Celebration

NIFT's participation

NIFT's Cluster Initiative project participated in Art of living, Silver jubilee celebration which held from 17 to 19th Feb at Jakur Airstrip, Bangalore.

Around 2.5 million people from all across the globe participated in this three day conference.

NIFT's role was to put up a theme stall for on the spot sale of cluster products. The purpose behind this participation was to test market the products prepared under various workshops and getting a first hand response of the customers.

All our centres handling the cluster development initiative program under SGSY project presented value addition on fabrics which was done through various aesthetic finishes.

The products developed by all the centers received an overwhelming response. This was a great test marketing platform for us as the crowd at the celebration was falling into our customer profile